BOYNE FALLS, MI—Boyne Resorts saw untapped potential in partnership sales and marketing for its twelve resorts. So did Synergy Group. Today both companies announced a strategic alliance that positions Synergy as the official sponsorship sales arm for Boyne Resorts and its roster of four-season resorts.
Boyne Resorts is North America’s largest family-owned resort network, boasting over 4 million visitors annually. Synergy Group’s 80 years of winter sports industry experience includes over a decade owning and running Warren Miller Entertainment. Together, the two companies see corporate partnership opportunities that could create increased revenue and enhanced visitor experiences.
"With signature resorts from coast to coast, Boyne Resorts is poised, more than ever, to become known as one of the world’s best four-season resort companies," said John Kircher, president of Boyne Resorts’ western operations. "Corporate partners can benefit from that exciting transition—and help us get there."
The Boyne Resorts portfolio has doubled in size in the past decade to include a trio in the company’s home state of Michigan, plus resorts in Montana, Utah, Washington, British Columbia, Maine, New Hampshire, and Tennessee.
Synergy Group’s Kurt Miller owned and operated Warren Miller Entertainment, a company his father founded in 1949, just two years after the opening of Boyne’s first resort. Miller is enthusiastic about the new alliance: "Boyne Resorts has effectively doubled its resorts in the past decade, including four A-list resorts added in 2007. It’s an exciting time to be a part of this calculated growth."
"Synergy Group has a firm understanding of how each one of our resorts maintains a loyal following," said Stephen Kircher, president of Boyne Resorts’ eastern operations. "From their work at Warren Miller and other properties, it is clear that they know how to create and deliver powerful partnerships that benefit everyone involved: from the resort, to the sponsor, to each of our visitors."
SYNERGY GROUP: Based in Boulder, Colorado, this niche marketing agency’s founders have a storied history in winter sports, most notably owning and running Warren Miller Entertainment until they founded Synergy in 2002. Partners Kurt Miller and Rogue Edwards draw upon Synergy Group’s experience in marketing for resorts, retailers, and events, having developed partnerships for a hugely diverse roster of brands and properties. From Viacom’s Dale Earnhardt NASCAR documentary to OLN’s Tour de France parties, from USC’s Trojan Flashback Football camps to Microsoft-sponsored Xbox gaming tournaments, Synergy has proven adept at effectively conceiving, integrating, and activating memorable programs at every level. Visit SGDelivers.com.
BOYNE RESORTS: Boyne Resorts features some of North America's biggest and best snowsports destinations along with championship golf courses and four-season attractions – combining for a total of more than 4 million annual visits. Founded by Everett Kircher in 1947, Boyne Resorts is still a family-owned, Michigan-based corporation and the third largest resort network in North America. Boyne’s visionary approach, supported by an experienced team of over 7,000 passionate individuals, reinforces the company’s mission to become the "Best Four-Season Resort Company in the World by 2015." For more information, please visit boyneresorts.com.
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