Boyne Resorts

Boyne Resorts

Privacy Statement and Disclosures

Boyne Resorts recognizes the importance of protecting the privacy of all information provided by users of our web sites, registrants and visitors for our resorts and activities, recipients of our e-mail newsletters and all other customers of our products and services. We created this policy with a fundamental respect for our customers' right to privacy and to guide our relationships with our customers. This Privacy Statement discloses the privacy practices for all products and services owned and operated by Boyne Resorts.

Updated: 5/3/2017

Information Collection & Use

Boyne Resorts collects personally identifiable information from a variety of sources including:

  • Lodging Registrations
  • Web site (form) Registrations
  • Season Pass Sales
  • Equipment Rental Forms
  • Ski School and Resort Activity Registrations
  • Golf Tee Time Reservations and Golf Club Membership Forms
  • Spa and Fitness Center Reservations and Membership Forms
  • Fish and Guide Service Registration
  • Customer Loyalty Program (BoyneRewards)
  • Purchased Mailing Lists
  • Data Provided by Business Partners
  • Various Contest, Promotion and Giveaway Entries
  • Survey Responses

Boyne Resorts owns and operates the following properties and all data collected through normal operations at these locations:

  • Bay Harbor Golf Club, Bay Harbor, Michigan
  • Big Sky Resort, Big Sky, Montana
  • Boyne Highlands Resort, Harbor Springs, Michigan
  • Boyne Mountain Resort, Boyne Falls, Michigan
  • Country Club of Boyne, Harbor Springs, Michigan
  • Crooked Tree Golf Club, Bay Harbor, Michigan (51% owner)
  • Inn at Bay Harbor - An Autograph Collection Hotel, Bay Harbor, Michigan

In addition, Boyne Resorts leases the following properties and collects data through normal operations:

  • Brighton, Brighton, Utah
  • Cypress Mountain, Vancouver, British Columbia, Canada
  • Gatlinburg Sky Lift, Gatlinburg, Tennessee
  • Loon Mountain, Lincoln, New Hampshire
  • Sugarloaf, Carrabassett Valley, Maine
  • Sunday River, Bethel, Maine
  • The Summit at Snoqualmie, Snoqualmie Pass, Washington

In addition, Boyne Resorts is in partnership with New Frontiers, LLC in the ownership and operation of the following properties:

  • Mountain Grand Lodge and Spa, Boyne Mountain Resort, Boyne Falls, Michigan (Boyne Mountain Management, LLC)
  • Avalanche Bay Indoor Waterpark, Boyne Mountain Resort, Boyne Falls, Michigan (Boyne Mountain Recreation, LLC)

Products and Services

If you purchase a product or service online from us, we request certain personally identifiable information from you on our login and checkout pages. These products and services include but are not limited to products of (online) tee-time reservations, season pass sales, lodging reservations, equiment rental and instruction. You must provide contact information (such as name, e-mail, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Upon furnishing your personally identifiable information, Boyne Resorts will enter that information into our corporate marketing database. You will begin to receive periodic e-mail and direct mail communications, which include e-newsletters, surveys and special promotions.

Out of respect for your privacy, we present the option not to receive these types of communications. See the Choice/Opt-out section for more information.

To be removed from our direct mail database associated with our properties, please e-mail, contact or submit your request in writing to the respective resort below:

  • Boyne Highlands Resort Marketing Department
    600 Highland Drive
    Harbor Springs, MI 49740
  • Boyne Mountain Resort Marketing Department
    PO Box 19
    One Boyne Mountain Road
    Boyne Falls, MI 49713
  • Inn at Bay Harbor Marketing Department
    3600 Village Harbor Drive
    Bay Harbor, Michigan 49770
  • Big Sky Resort Marketing Department
    PO Box 160001
    One Lone Mountain Trail
    Big Sky, Montana 59716
  • Brighton Resort Marketing Department
    12601 E. Big Cottonwood Canyon
    Brighton, Utah 84121
  • Cypress Mountain Marketing Department
    P.O. Box 91252
    West Vancouver, B.C.
    V7V 3N9
  • Loon Mountain Marketing Department
    600 Loon Mountain Road
    Lincoln, New Hampshire 03251
  • Sugarloaf Marketing Department
    5092 Access Road
    Carrabasset Valley, Maine 04947
  • Sunday River Marketing Department
    P.O. Box 4500
    Newry, Maine 04261
  • The Summit at Snoqualmie Marketing Department
    P.O. Box 1068
    Snoqualmie Pass, Washington 98068

Social Security Numbers

Social Security Numbers are not collected from our customers or used for any purpose.

Surveys or Contests

From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

Your personally identifiable information will be added to our corporate marketing database and used as described under the "Products and Services" section above.

Your customer survey ratings will be used as a tool to help us improve our products and services.


If you choose to use our referral services to tell a friend, we will ask you for your friend's name and e-mail address. We will automatically send your friend a one-time e-mail inviting him or her to visit the site. Boyne Resorts stores this information for the sole purpose of sending this one-time e-mail and tracking the success of our referral program. Your friend's name and e-mail address will not be added to our corporate marketing database.

Special Offers and Updates

We will occasionally send you information on products, services, special deals, promotions through the use of monthly e-newsletters and individual e-mail campaigns.

BoyneRewards Registration

Based upon the personally identifiable information you provide us via, we will send you a welcoming e-mail. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by e-mail or telephone, in accordance with your wishes.


We do not collect profile information through the use of cookies or log files. We do allow our customers to choose which e-mail marketing campaign to receive. See the "Choice/Opt-out" section for more information about our use of profiles.

Boyne Resorts will share profile information with other third parties that have contracted with us in new business ventures.

Supplementation of Information

In order to keep your contact information current, we use a third party to verify your postal address prior to any direct mailing. Your records will also be checked for a change-of-address form filed at the United States Post Office. Our corporate marketing database will be updated as a result of this process.

Information Sharing and Disclosure Personally identifiable information:

We Occasionally Share Personally Identifiable Information with Third Parties.

In the normal course of business, Boyne Resorts will contract with certain business partners to develop new product or service offerings. As a normal part of these business ventures, our corporate marketing database will be shared with our business partner.

Current Business Partners:

Boyne Resorts currently has an agreement with McKeough Land Company Inc. (an Illinois Corporation, whose address is 208 Franklin Avenue, Grand Haven, Michigan, 49417) to allow two mailings per year to our corporate marketing database in an effort to advertise all phases of the "Boyne Reserve" development.

Boyne Resorts also currently has a mailing list agreement with Bluegreen Vacations Unlimited, Inc., (Bluegreen Vacation Club) whose address is 4960 Conference Way North, Suite 100, Boca Raton, Florida 33431. Boyne Resorts has granted Bluegreen Vacation Club a non-exclusive, limited, license to use and access the Boyne Mailing List for the duration of contract agreement that expires in 2007.


We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers

Boyne Resorts does not utilize any third party service providers at this time.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web sites.


If you no longer wish to receive our e-newsletter and promotional communications, you may opt-out of receiving them by following the instructions (update profile/unsubscribe link) included at the bottom of each e-newsletter or e-mail communication. We offer an opportunity to opt-out of certain communications on each Web site, or you may contact us at or by mail (See the Contact Us section) to opt-out.

Through the use the profile page mentioned above, individuals would also be able to update their personally identifiable information they have on record with Boyne Resorts.

Announcements of any third parties planning on using your personal information will be made on our corporate Web site at, so you can make an informed choice as to whether or not to share your information with that party.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically collected data to personally identifiable information.

We use a third-party tracking service called Google Analytics that uses a small JavaScript string on each web page to track non-personally identifiable information about visitors to our site in the aggregate state of what information is captured, e.g., usage and volume statistics to assist in analyzing our Web site traffic trends and patterns.


Boyne Resorts does not utilize cookies at this time.

Clear Gifs

(Web Beacons/Web Bugs) We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs). Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.

We use clear gifs in our HTML-based e-mails to let us know which e-mails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these e-mails, please see "Choice and Opt-out."

Links to Other Sites

Various links across Boyne Resorts' Web sites do contain links to other sites that are not owned or controlled by Boyne Resorts. Please be aware that we, Boyne Resorts, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by Boyne Resorts' Web sites.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate by contact the resort at the contact information listed below, or you can send e-mail us at


The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or shopping pages, we encrypt that information using secure socket layer technology (SSL). 

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send e-mail us at

Business Transitions

In the event Boyne Resorts goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via e-mail or notice on our corporate Web site of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page at

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at: